A Narrative Paradigm: A story with culturally formative power that functions to direct the life and thought of individuals, groups, or societies
In a CNN article Tony Blair was asked on how to combat ISIS, to which he responded was to confront its ideology. Blair does this by creating a narrative paradigm to motivate Britons to be against the thoughts of ISIS, Blair tries this by saying:
“The broad mass of the Muslim community in the UK will be absolutely horrified and appalled by this and condemn it completely, the way these hostages are abused and subject to the grotesque form of public parade and then execution, it’s just horrific. It’s evil and it’s totally contrary to the principles of any form of religious faith.”
With this quotation Blair is trying to create a story for people from all religious faiths to unite under one common banner to confront ISIS and he purposely distinguishes Muslims from ISIS. Blair does this by separating ISIS from the rest the world by calling them extremists and against any form of religious faith. This way Blair can direct all people who live in Britain to be against ISIS and make fighting them easier with the public on the British government’s side.
Blair could’ve just made an oppositional statement without explaining that everyone should be against ISIS. But Blair purposely tried to unite Britain against ISIS with a story to direct the thoughts of all Britons against ISIS. But one must ask if it is acceptable to tell a story that directs the thoughts of individuals?